Fueled By Love

Josh S. Rose
Jul 24, 2017 · 3 min read
My Outlaw ‘78 911. Photo by Josh S. Rose

This is the car I love. Where this whole thing starts. And I have to be honest, I can’t really tell you all the different model numbers and the whole idea of what a Carrera is confuses me — I prefer it that way. It keeps the love pure. For me, the 911 is simply the 911. And, in fact, of all the models of all the car brands in the world, the 911 actually seems like the ONE car worthy of not caring about how it slices up. Because it’s the one model that, for nearly all its air cooled days, changed so little.

Now, that said, you own one long enough and information seeps in. I’m not actively trying to ignore the fact that the engine is in the rear and has a twin-plug in it. I do, in fact, know quite a bit about my own car — it’s part of loving it — I guess what it comes down to is that I don’t know shit about anyone else’s. I literally got in Lee’s ’88 911 today and couldn’t figure out where the door handle was. But I wear my blinders with pride. I’m a car monogomist. This one is mine and I don’t have eyes for any other. I’m not trying to restore this thing to some historical condition — I’m driving the shit out of it and making it awesome.

And that’s the point of all of this. Car Love is not necessarily about car manufacturing and history, though that is a very fine kind of Car Love. Car Love is not about the past, it’s about the present. It’s not just a symbol of our freedom, it’s the fulfillment and experience of it. Does it get more freedom-y when you know that it’s a 911, 930 or 964? Nah. In some ways, I could argue, it gets less.

So, that’s why we created FLOC — For the Love Of Cars. A place to discuss Car Love, but at its purist level. Lee and I didn’t see where that part of car ownership — the raw, fervent passion — was being discussed online or in magazines. We saw a lot of people talking very regally and refined, learned and measured about why everything is so important. And we were bored.

So, if you just LOVE your car. If it completes you, defines you, thrills and delights you… we want to know. It can be a Honda Civic, for all we care. A beat-up SAAB. An old rusted Volvo. A VW Bus, low rider, monster truck, Thing or Datsun. What matters is not the historical significance of the car or its resale value, but the cross section of the interesting-ness of the car with what you love about driving it. Truly love. That’s never boring.

Ready to talk all about your Car Love? Here’s a quick way to get to us:

Josh S. Rose

Written by

Josh S. Rose is a photographer and creative director living in Los Angeles.

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