As an addendum to “Write the story yourself”, I’d say that different outlets follow different…
Mario Peshev

You’re right — you may not be able to pitch the same story to TechCrunch and The Atlantic. But you often can pitch the same story, with minor tweaks, to a few outlets. I’ve written a few stories that could have gone on TechCrunch, Wired, Mashable, or Forbes, without much, if any, modification. But regardless it’s critical to know who you’re pitching and make sure your content is a fit.

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