The existence of the internet in this event is both a blessing and a curse — on one hand, everyone has heard of this and of course do not agree with it… forcing google to fire him, and hopefully change. (Or face economic consequences). At least, assuming anyone would ever boycott Google.
On the other hand, this paper has now gone viral… let me say that again, this racist sexist paper has now gone viral. In the excitement in the thought of getting an asshole fired, we shared his thoughts to everyone we know- in a negative matter, of course… but sharing it nonetheless. In my opinion,sharing his views simply gave him free publishing, free advertising.
Sadly, I’m not sure there is much of an in between, a way of getting rid of racists without sharing their lies. The same thing is seen when videos of racists go on rants… it’s simply giving them a microphone to the world, instead of shutting them away, telling them that their voice is unwanted and unimportant.