Joshua BrillinOverwolf BlogOverwolf Selected as a Top 100 Next Unicorn by Viva TechnologyThis week, Overwolf was recognised amongst the most prestigious technology scale ups in the world by Viva Technology. So far, a third of…Mar 14Mar 14
Joshua BrillinOverwolf BlogOverwolf, Twitch & Roblox Surge to Top Tier of Comscore’s Gaming Media PlatformsIn a recent December 2023 report by Comscore — the renowned platform for advertisers to gauge and analyze media engagement — Overwolf has…Feb 14Feb 14
Joshua BrillinOverwolf BlogTo Mod or Not to Mod: Why The Future of Gaming is User GeneratedIn 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…Feb 1Feb 1
Joshua BrillinOverwolf Blog3 Fashion Brand Campaigns Successfully Marketing To GamersIt should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…Jan 28Jan 28
Joshua BrillinOverwolf BlogOverwolf, Roblox and Fortnite lead the charge for UGC in 2024This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…Jan 18Jan 18
Joshua BrillinOverwolf Blog3 Trending Games Brands Should Be Capitalizing On In 2024As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…Jan 7Jan 7
Joshua BrillinOverwolf Blog3 FMCG Brand Campaigns Authentically Engaging Gamers2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…Dec 22, 2023Dec 22, 2023
Joshua BrillinOverwolf BlogOverwolf Pays $201 Million to In-Game Creators in 2023Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…Dec 21, 2023Dec 21, 2023
Joshua BrillinOverwolf Blog3 Important Tactics To Improve Every Brand’s In-Game Advertising ResultsThe gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…Dec 7, 2023Dec 7, 2023
Joshua BrillinOverwolf BlogAdvertising to Gamers in 2024: How Brands are Owning Gamers’ Epic WinsAs a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…Nov 28, 20231Nov 28, 20231