As industries that were hit hard by the COVID-19 pandemic resume hiring, many design candidates will spend the spring and summer polishing their resumes and hunting for new jobs. I’ve been a hiring manager for over 8 years, and during the past year I have myself interviewed for several jobs, one of which I accepted. With the experiences of being both an interviewer and an interviewee fresh in my mind, I wanted to share some learnings from my own experience as well as common mistakes that I’ve seen design candidates make. I’ve organized these recommendations into four key categories:

1. Craft a well-organized and easily scanned resume

Your…


The fields of user experience and product management have long recognized the value of regular customer communication. Whether conducting generative research to understand customer problems or evaluative research to verify solutions, customer interviews are critical to ensuring that the features and products you release are well received.

While user experience professionals, product managers, engineers, marketers, salespeople, and other employees may conduct customer interviews, the rest of the company is often unaware of this valuable flow of information. Interview notes are often scattered across document files, Salesforce records, wiki pages, and employees’ memories. As a result, decisions across departments are made…


Bandwidth constraints are a common problem at any software company, and are particularly prevalent for user experience teams, which are often implemented only after a software company has grown. Thanks to spending cuts, hiring freezes, and layoffs due to COVID-19, many UX teams have been forced to cut back on staff and other resources, though their backlog of design work is unlikely to undergo similar reductions.

When engineering departments lack bandwidth, features don’t get built. When UX departments lack bandwidth, features often get built poorly. …


Good product and design teams understand the value of data. Data from analytics tools can help drive improvements to existing products, as well as measure the success of new features. I have been managing web analytics with Google Tag Manager (GTM) for almost 10 years, and during that time I have needed to track information beyond what many analytics products like Google Analytics, Heap Analytics, Pendo, and Mixpanel provide natively. In order to do this, I create custom variables that feed information to the aforementioned analytics products.

This article assumes a basic knowledge of Google Tag Manager. If you are…

Josh Morse

Product Design Lead at Very Good Security. Analytics hobbyist. Code dabbler. Empathetic mentor. Over 15 years of digital experience. https://www.joshuamorse.com

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