Welcome to the Age of Vibrational Commerce
Something big is happening. You can feel it. Even if you can’t articulate it you can feel it.
Consumers are demanding a higher vibration from the brand’s they interact with. Gone are the days where having a great product is enough.
Welcome to the age of high vibration commerce. The products and services you sell are less about what they do for customers than they are about what they represent to the world. Are you emanating a low-vibration, ego, and lack empathy?
Sorry, you’ve hit an energetic ceiling that no level of cash, growth hacking or branding can break through.
Winning in this market now and now on requires tapping into a higher vibration. It’s not just “doing good” or “corporate social responsibility.” Those are buzz words used by companies to mask an ego that doesn’t want to die. It’s about representing a higher level of consciousness. Does your brand represent competition or collaboration? Are you here to inspire the pursuit of a life lived in gratitude and fulfillment, or just sell another pair of sneakers?
Would people say your brand is more Fabletics, Lululemon or Luxy Hair? Does your company reek with the belief that you’re here to serve your customers, your community and this planet — or make some money?
Seems simple, right? It is. But it’s terribly hard to execute.
Think about all the contact points your brand has with the world right now. If you’re following the rules of the marketplace today you’re communicating with stakeholders through:
- A website
- Social Media
- Physical Stores
- Sales Reps
- Customer Service Reps
- Paid Media
- So on and so on…
Is your brand totally committed to a high vibration in every single aspect of those communication channels? Are you willing to walk away from customers, partnerships, influencers or opportunities that would generate massive revenue with a massively low vibration?
What about internally? Does your company walk the walk or just talk the talk?
Lots of questions. Sometimes harder answers than we want.
Tapping into a higher state of consciousness as a brand transcends your organization. It’s bigger than design, communication, operations, product, sales, etc. It’s a tangible energy and movement to recognize what your putting into the world, and a dedication to put so much freaking positive intention behind it that your customers can’t help but be inspired!
Important note: happy customers don’t always indicate a high vibration. Sometimes that’s just an indication of a really good customer service and PR team 😃
The landscape is changing for brands large and small. As science and technology continue to unlock new doors for us to tap into higher consciousnesses as human beings, we are going to demand more of the brands we interact with.
Our awareness of not only a brand’s actions, but it’s intentions and state of being is growing.
So are our expectations.