…ent, for that matter. They're actually known for the exact opposite: low(er) quality, free content. Part of finding product market fit is working to attach your product to a specific space within the mind of your audience. Once you do that, it becomes very hard to dislodge yourself from that space, almost harder than getting yourself there in the first place. YouTube made themselves the place everyone goes for short, free content.
…ather our designs be complex, require an instruction manual, and offend the eyes, thankyouverymuch. Principles that feel too broad or obvious might as well be meaningless. They don’t help shed any light on downstream design decisions. They don’t help get people on the same page around what’s important.