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You may have read this story today in the Wall Street Journal about my new business, The Outline.

I’m excited to finally be able to talk about the work we're doing and even more excited to share that work with you. In the coming weeks and months, you'll see more and more of what we're creating. I'm thrilled. Ecstatic. Psyched as fuck.

But this isn't something I'm doing on my own. There is a team of brilliant people who are building this thing with me. The WSJ article mentioned senior editors Aaron Edwards, Adrianne Jeffries, and CRO Amanda Hale — all completely brilliant in a million different ways — but I wanted to talk about some of the other geniuses involved.

Our CTO is Ivar Vong. Ivar created the backbone of the absolutely stellar Marshall Project, and is bringing a revolutionary way of looking at technology to the process of building a new media business.

Leah Finnegan — who has been doing some of the funniest, smartest, and most cutting editorial commentary on the web at Genius — joins as a senior editor.

Billy Disney, the former head of video at Genius, and Jordan Oplinger, the former head of video at Reddit are also on the team. Both are insanely talented creators and big, big thinkers. John Lagomarsino is joining us from Mic, where he was studio director, and is helping us build fascinating new things with sound.

Binding all of this madness together is Elias Rothblatt (whose middle name is Magic, for real) — formerly of Payfone — who is our chief of staff.

We're also working closely with my great friends, collaborators, and partners in the business at Code & Theory.

But this is just the beginning. The team above is where it starts. We're growing fast, and you'll see more names (some you know, some you don't) joining The Outline in the very near future. We'll also be posting job listings for several roles shortly, so keep your eyes peeled for that. (Want to get in touch? Ping us at

In my estimation, there's never been a better or more right time to build something new in media. And there is no group of people that I'd rather be building it with. It's been a long, strange trip getting here, but I'm exactly where I should be.

This is going to be insanely fun and extremely weird in the best way possible. So let's go.

Written by

Founder of The Outline & Independent Media. Making great things with great people for other great people.

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