Meet Australia’s secretly massive innovation opportunity

Joshua V Flannery
9 min readJan 13, 2018

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For a A$322bn two-way investment relationship last year, it could be argued that the Japan-Australia business opportunity for Australian made innovation and startups doesn’t get the attention it deserves. How many Australian entrepreneurs looking for global markets to take their business would be aware that Japan has more millionaires than China and Germany combined? Japan is set for it’s longest stint of economic growth in a decade. In fact, for investments into startups Japanese corporates have been pouring 27 times as much money in 2017 as five years before.

Some insights into the size of the Japan-Australia economic relationship (Austrade, 2017)

Understandably, when it comes to innovation the big stories for years have been US-centric (read: Silicon Valley centric) and even much of the “Asian Century” rhetoric has been dominated by stories of the rise of China and more recently eyes on India and South East Asia. “Japan has had it’s time, and that was in the 80's” is the media attitude for the most part leaving NSW’s largest trading partner out of the headlines when it comes to cross-border innovation projects or opportunities.

Above: top languages taught in Australian schools by state 2017

We don’t hear the stories in our Australian newspapers that show over 30% of South East Asia’s Venture Capital funding is sourced from Japan. Or that Japans SoftBank now operates the world’s largest VC fund.

We don’t hear about the fact that over 50% of global robotics still being made in Japan. Japan’s global technology influence is increasing again, largely based on sophisticated componentry, robotics, automation and IP for other businesses. SoftBank alone has played a major part in reclaiming Japan’s dominance in robotics. In the IoT space, Western firms are sourcing parts from Japan in record numbers.

We don’t hear much about the Australian entrepreneurs like Paul Chapman and his success raising close to $9M in Tokyo for his fintech startup MoneyTree or Aussie startup ecosystem darling Canva’s entry into Japan. Stories like Startups providing a new direction for Japan-Australian business are picked up by the likes of Kyodo News but not our own publishers. The story of Glen Rabie’s experience taking Yellow Fin into Japan and his surprise that after all he had been told it “wasn’t that hard”.

Paul Chapman, Australian fintech entrepreneur speaks on his success in Japan

We don’t hear much about Masayoshi Son, the “Bill Gates of Japan” and his amazing impact on global innovation, including an early investment in China’s Jack Ma.

We are obsessed with fintech but don’t notice that Japan has become the world’s largest market for bitcoin trading — a space Australia and Japan have already put special co-operation agreements in place. The Japanese government has approved 11 new cryptocurrency exchange operators in September. Most of us wouldn’t be aware of the $500M IPO of Money Forward, the fintech company currently disrupting Japans banks. Australia is clearly aligned to do more with Japan in this space.

Above: Melbourne Headquartered Intrepid Travel launching their 20 person Japan office in Kyoto in 2017. Intrepid reported a 69% increase in sales on its Intrepid Travel branded trips to Japan last year. (Photo credit: David Lawson, Austrade)

Yet Japan welcomed a record number of 358,500 Australians in 2016, up 15% from the previous year, the 5th consecutive year of growth of that number and it doesn’t look like slowing. Australia’s love affair with Japan in on the rise. Japanese is also the most widely taught language in Australian schools, but not many know of the cross-border innovation opportunities between these old friends. Out priced by Sydney and Melbourne, Aussie first home buyers are now snapping up real estate investments in Japan.

Above: Virtual Reality for language learning startup, V-KAIWA’s Australian born co-founder Seiya Takeda put on the spot to pitch in Japanese language to Japanese business people at Osaka Innovation Hub in April this year as part of the Innovation Dojo program.

Millennials and the future of the workforce is trending towards portfolio careers and dictating lifestyle and working hours, and locations, as the digital nomad phenomenon spreads. It seems only natural that this social interest in Japan from Australians and vice versa should start to translate to more cross-border startup and innovation stories.

Doing Something About it

Tuesday the night of December 19th last year saw the second cohort of Innovation Dojo pitch to a packed house within the stunning level 17 space of PwC Australia at Barangaroo. In it’s second year now, it was a much different night from that of one year ago, with volume of community members, program style, partnerships and new elements of the program all ramping up this time around.

PwC Partner and lead on the Asia business for PwC, Jason Hayes, opened the night with a reminder to some and a revelation to others on just how well placed Japan is as an innovation partner to Australia, outlining some of the lesser known facts including that Japan is Australia’s 2nd largest source of foreign direct investment, only behind the US as of 2017.

Above: Day 2 of the program, Innovation Dojo facilitator Tomo Hachigo and partner from X-Lab Julian Kezelman delivering content to the newly formed teams within the great space of venue partner Hoist

Kaoru Nishinakagawa, a co-founder of the initiative, welcomed back the 2016 program winners, V-KAIWA, who delved into the challenges and progress since forming during the cohort #1 program 12 months earlier. Notable traction was described by co-founders Daphne Shen and Seiya Takeda including securing a Jobs for NSW Minimum Viable Product Grant, adding and element of AI to their technology via a partnership with an AI startup, PAT (the tech that powers Alexa), being accepted into the Founder 10x accelerator at UNSW and most impressively closing a major commercial sale with an Australian university. Their progress clearly validated the relevance and effectiveness of to Dojo program itself of creating and nurturing high potential startup companies.

Next up Dojo team member and sprintlaw co-founder Tomo Hachigo introduced the five teams that were competing for prizes on the night;

Baransu

Baransu are all about reducing stress in the workplace with sights on the $4 Billion economic and social problem of work stress related death in Japan. The team, Zoe Marandos and Jason Zabakly have mechatronics, neuroscience and education backgrounds and are developing an IoT solution that integrates employee support with a data-driven response that provides insights to HR departments of employee stress levels.

BeacoHealth

Unlike the other four teams, BeacoHealth were formed 6 months before the program commenced so spent their time focused on validation for the Japan market with some of their early idea validation for the local market in Australia already underway. They provide an AI driven solution for the improvement of hand hygiene compliance in hospitals — a major reason for infections caused in hospitals costing Japanese and Australian governments 566B yen and A$2B respectively. With co-founders Saksham Yadav and Taiyue Tan having expertise in Data Science and Mechatronics, it was exciting the learn Dr. Go Yi Xiong, the third co-founder has first hand experience as a hospital CEO.

Moshello

Japan is bracing for a massive influx of first time tourists for the 2019 Rugby World Cup followed closely by the Tokyo Olympics in 2020 so the theme of “inbound” related tourism solutions has heating up. Moshello, a play on the phone greetings “Moshi Moshi, hello?” is positioning itself as an Uber-like platform for on-demand language interpreting that will increase in demand as more foreigners interact with Japanese doctors, legal services and any other circumstance where Google translate and existing apps just won’t cut it. Co-founder Rena Oura, a Japanese national now settled in Australia has previously founded Gensen Japan and has partnered up with Mechatronic Engineer Luke Millstead and Sara Li who comes with a background in Chemical Engineering.

Lighthouse

The only purely social enterprise of the cohort this time, Lighthouse aims to drive social impact using a twist on the traditional student exchange program as the vehicle. The team has Japanese language skills and business savvy via co-founder Kate Anstee and engineering guts via Tokyo Institute of Technology student Yuma Ito, and local engineers Quan N and Minh Tri Luu. An example of their planned projects will kick off in February 2018 with exchange students teaching rural NSW communities particular technology development know-how.

TSUNAGU

TSUNAGU or “connect” in Japanese, is a team looking at linking the Australian and Japanese fisheries industries with a tech platform to increase awareness and ultimately trade between the two countries. With quantities of fish exports to Japan from Australia in decline since 2011 the TSUNAGU team are building relationships with the Professional Fishermans Association, Pacific Island Trade & Invest and others to seek out opportunities for Australian seafood unknown to the Japanese market to cross the waters for hungry Japanese consumers. With recent trade agreement benefits kicking into the space, it will be interesting to see how many waves this team can make in coming months.

Before the winning team was revealed, I had the pleasure of announcing the Dojo+ program, a new stream of Innovation Dojo services that focuses on further developed startups and accelerates their market entry potential from Australia to Japan and vice versa. It was a proud moment to announce Australian Regtech startup of the year, Checkbox as one of two startups selected so far to go through the pilot program. The cost of compliance to regulations for companies is $1.2 trillion globally, so co-founder Evan Wong is keen to start investigating the potential for Checkbox for Japanese corporates. Japan has recently taken the market lead globally in particular areas of fintech. To kickstart te program for Checkbox, Evan has already been connected with his first Dojo mentor, Paul Chapman, a successful Australian fintech entrepreneur based in Tokyo who recently raised $9M from several Japanese financial institutions.

Above: Evan Wong, Checkbox.ai founder speaks on interests to explore Japan as a global market for his award winning regtech development

The second startup to trial the Dojo+ program is OMECHA which is founded by Australian Karlos Ishac and 3 other PhD students he met whilst developing his LifeChair product at the University of Tsukuba in Japan. Karlos and his team are initially wanting to launch a product called LifeChair , an IoT device that fits on most chairs and monitors and collects data on sitting postures before recommending healthier and more productive sitting postures.

Above: Karlos Ishac has returned to Australia after developing a series of technologies at Tsukuba University, Japan, that aim to “enhance the human experience”

Karlos is using Dojo+ to connect with the Australian startup ecosystem, including investors initially, before following medium term plans to scale up into Japan with some local runs on the board.

To wrap up the event, it was announced that Banransu had won 1st prize — a curated trip to Japan to meet with potential partners, customers and investors whilst BeacoHealth took home the second place prize; four consulting sessions with Australia-Japan marketing experts doq. All teams will receive 12 months of ongoing support from the Innovation Dojo team and friends.

Above: a snapshot of some of the partners, sponsors and supporters of the program

A huge thank you to all of our partners, sponsors and supporters for another year of growth.

Special thanks also to the busy and amazing mentors for our Dojo teams this year:

Jason Hayes, Jason Khoh, Anita Byrnes, team V-KAIWA, Tom Terado, Felix Kam, Nelson Zheng, Yoshi Sakuno, the X-Lab team, Yumi Millan and everyone else that has been involved.

We can’t wait to take these teams on their next part of the journey, and also to accelerate Innovation Dojo’s growth, expanding and diversifying — watch this space in 2018!

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Joshua V Flannery

Cross-border, cross-cultural corporate-startup engagement. Ecosystem builder. Unleashing entrepreneurship for governements, universities & the private sector.