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I watch a lot of movies and read a lot of books. I spend two hours or more every day online reading news, doing research, conducting business, or buying stuff. In all that time, I have never once searched for content, spent time with content, or recommended content to a friend. I don’t know anyone else who has, either.

Nobody covets content. Nobody waits in line to see content. Nobody dreams of growing up and accepting an award for Best Content. And nobody tattoos content on their body. That’s because content and messages are very different things.

Content is generated by, uploaded to, posted to, linked to, or aggregated by digital media networks for the purpose of increasing the size of the network. The producers of content do not consider, respect, or exist for the people who use it. Their first obligation is to the network. …


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One thing that made Mad Men’s portrayal of advertising different from other depictions of the business is the respect the show had for the job of account people. Guys like Roger, Duck, and Pete were treated as intelligent, hardworking agents.

But account service can be a horrible job. Much of it involves playing dumb or weak to make others look good. …


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From the first season of Mad Men, showrunner Matt Weiner wanted to tell the story of Peggy Olson becoming a copywriter. …

About

Josh Weltman

Mad Men Co-Producer, Advertising Consultant, Artist and Author of Seducing Strangers, How to Get People to Buy What You’re Selling

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