“Find Your Beach”

The Corona Beer Company is a business that has successfully reached their viewing audience due to the approach of their advertising industry. Corona’s marketing strategy illustrates the culture that Corona Beer has accepted from their audience, which illustrates the tropical lifestyle that Corona has accepted overtime. Due to the type of beer, Corona wishes to illustrate that Corona is meant for a layback lifestyle which can be expressed when sitting on a beach. All of Corona’s ads influences this culture by their slogans such as “find your beach’ and “the place to be”, which expresses their belief that by drinking Corona, you can escape to a tropical place like the ones pictured in their ads. Corona has always been known to be a tropical beer and by understanding their reputation, they have successfully built an entire marketing strategy that has direct appeal to their audience.