Cross-platform apps: Yay, or nay? It’s a good question.

While much has been written about choosing the right mobile platform for your product, there has yet to be a conclusive answer.

After all, it’s a complex decision to make.

Each platform has its advantages and disadvantages — depending on your requirements, as well as the objectives of your business, the benefits of a particular platform may outweigh its downsides to present a compelling solution for your needs.

Below, I’ll dive into what cross-platform development means, and explain its pros and cons.

Next, I’ll elaborate on five questions that’ll help you…

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Coming up with an app idea is just the beginning. But what about what comes after?

How do you know if your idea has potential to scale, or if there’s a sizable number of users who encounter the problems that you’re trying to solve?

I’ll start off with an overview of three methods you can use to validate your app idea.

I’ll then delve deep into strategies for developing for emerging markets — which are a key consideration for Android app makers due to the immense opportunities for growth that they present.

Let’s begin:

Methods for validating mobile app ideas

Startups and entrepreneurs we work with…

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When it comes to building mobile apps, app makers tend to overcomplicate their ideas and strategies.

The app winds up becoming a clunky Swiss Army knife — one that offers too many features, is difficult to learn and use, and costly to maintain.

But when we think about successful apps, it’s often the simplest ones that come to mind — apps like Dropbox and Evernote that address a pressing pain point, yet are effortlessly easy to use.

As Steve Jobs famously said:

“Simple can be harder than complex: you have to work hard to get your thinking clean to make…

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When we think about the social media landscape, the major networks and messaging apps come to mind:

Facebook, Instagram, LinkedIn, Snapchat and WeChat.

The industry immediately feels out of reach for newcomers looking to break in.

After all, with existing platforms offering features that address a wide-ranging array of needs, is there anything new that can be launched to entice users?

But perhaps, the opportunities now lie in niche markets.

Take Strava as an example — created as a social network for athletes, the app has garnered tens of millions of users.

There’s also Swipe Labs, a social app studio…

Top 10 things to know

“What makes a great app?”

It’s a question I’m often asked when working with startups and entrepreneurs.

While there are numerous elements that define a great app — from its UX and UI design, to how addictive or user-friendly it is — we’ve gathered insights from mobile experts, and distilled it down to a select few factors below:

1. Provide a user-friendly experience

The mobile app landscape is a space that undergoes changes at a rapid pace — new apps are launched daily, and new technologies are revolutionizing consumer experiences.

To stand out and boost customer loyalty, app makers need to focus on getting the…

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Achieved your user acquisition goals? Congratulations.

Now it’s time to cross your next hurdle — to build and retain your user base through engagement.

Driving engagement is a challenging task that requires substantial investment, but the benefits are clear: acquiring a new customer costs anywhere from five to 25 times more expensive than retaining existing users.

Engaged users are also more likely to introduce your app to their social circle, provide feedback, show brand loyalty and make in-app purchases.

Below, I’ll touch on the factors and four strategies that make an app engaging, along with mobile engagement examples from some…

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Successfully pitching your app idea to investors and convincing them to fund your startup is not an easy task.

Nevertheless, various strategies exist that can drastically enhance your ability to create a winning pitch deck and deliver persuasive in-person pitches that lead to funding.

In this article, I’ll outline best practices for all three stages of pitching investors and share some hands-on examples from working with startups here at Appster.

Three Stages of Pitching

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App store optimization (ASO) is the process of optimising mobile apps to maximise its visibility, and rank higher in the search results of an app store.

With app store searches being the most widely used method to discover and download apps — a Forrester report indicates that 63 percent of apps are discovered through app store searches — startups and businesses are neglecting an important channel if they aren’t implementing ASO tactics to boost their app ranking.

The overall objective is to drive traffic to your app’s page so that searchers can download your app.

Just like SEO, ASO has…

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App makers often think about their mobile app launch as a singular incident — the one major moment where their app is published in the app stores.

Yet, the process is more like a continual series of significant moments, where you’re constantly tweaking your app for further improvements and assessing your strategies according to the competitive landscape.

At Appster, we often work with startups and first-time entrepreneurs to help them devise strategies for a successful mobile app launch.

Below, I’ll delve into the details on pitfalls to avoid, as well as tactics you can implement when launching your mobile app.

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Becoming an appreneur is tough business. According to the Business of Apps, the current rate of growth on the Google Play Store alone is over 1,300 apps per day.

In addition to a highly competitive landscape, appreneurs need to break through the clutter to get their app noticed on major distribution platforms and engage a generation of users with shorter attention spans than before, amongst other challenges.

“What does it take to become an appreneur? What tips can you share about creating a successful mobile app?” are questions I often get from aspiring appreneurs here at Appster.

While there aren’t…

Josiah Humphrey

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