How to outmarket competitors when you can’t outspend themLessons from building a sustainable Shopify app without paid ads.Sep 17Sep 17
When all customers look equally good for your pre-product market fit startupSupport costs, switching barriers, and 4 other criteria to help you choose whom to serve first.Aug 19Aug 19
Saying You Need to Talk to Customers Is Obvious but Not HelpfulSaying “you need to talk to customers” is cheap startup advice. It’s obvious but not helpful.Feb 25, 2024Feb 25, 2024
How to Stand Out in a World Full of Brands Saying ‘We’re Better’Positioning your product as a different alternative forces your customers to make a choice.Dec 20, 2023Dec 20, 2023
Pricing Is An Art Of Its OwnPricing is an art of its own, and marketers aren’t given enough time to think it through.Dec 3, 2023Dec 3, 2023
If You Care About Doing Great Work, Read This Essay.Whether you’re an ambitious founder or not, this essay is worth a read if you care about doing great work.Oct 23, 2023Oct 23, 2023
“Hard on the work. Easy on the people.”⠀Came across this quote again whilst going through my old notes on strategy & planning this weekend.Apr 19, 2020Apr 19, 2020
“Does greatness require ego?”I believe to achieve greatness, one needs self-respect and self-confidence.Jul 15, 2019Jul 15, 2019
Refining your craft and competing against yourselfWhen you’re passionate about your craft and you value it above everything else in your life, it’s easy to feel inadequate.Jun 24, 2019Jun 24, 2019
The basics are boring but essentialQuite often when I do 1–1 paid social consultations, my clients just want to learn about all the “advanced” paid social tactics right away.Nov 22, 2018Nov 22, 2018
