Fourth post in a series about my experiences at the Master’s of Digital Design, Amsterdam, The Netherlands.

For World Wildlife Fund we developed a digitally enhanced nature experience.

One of the core aspects of the Master is the emphasis on strategizing and designing for new technologies. How do you evaluate the fitness of media to solve a problem? How can you apply it in a meaningful way? The challenge that World Wildlife Fund (WWF) gave us, allowed us to do exactly that.

As one of the key partners of the Master, WWF asked us to design a digitally enhanced nature experience. How could these apparent opposites — the artificial versus the…


Third post in a series about my experiences at the Master’s of Digital Design, Amsterdam, The Netherlands.

When setting out to learn code, getting the words ‘Hello World’ to pop up on your screen is a common first exercise. Great metaphor, wouldn’t you agree? Currently, I’m also taking first serious steps into the world of development.

A basic comprehension of code is highly valued here at the Master’s programme. And rightfully so; if you don’t atleast know what’s possible than how can you ever use it to your advantage? Or, like one of the lecturers put it:

‘If you say…


Second post in a series about my experiences at the Master’s of Digital Design, Amsterdam, The Netherlands.

From intuition to iteration, vision to insight. Photo: © Rutger Prins

The promovideo for the Master’s programme is clear: ‘We need people leading The Change’. What change that is exactly, and what role I see for myself, I’m still figuring out. And like with most design challenges, it all starts with an empty canvas. Or, like in our case: a studio where the walls are completely covered in whiteboard foil. ‘Pass the marker, will you?’

Beginning of the academic year. First encounters. A blank canvas waiting for you to leave your mark. There’s always…


First post in a series about my experiences at the Master’s of Digital Design, Amsterdam, The Netherlands.

From intuition to iteration, vision to insight. Photo: © Rutger Prins

Hi there. My name is Jouke Zult, 32 years old. In 2007 I started my career as Designer, and later, Art Director. In April 2017, I chose to apply for the brand spanking new Digital Design Master’s programme at the Amsterdam University of Applied Sciences (AUAS), to give my creative intuition the update it had been longing for the past few years. …

Jouke Zult

MSc Digital Design – Creative Director at Buro Bries, Freelance creative at studiosalto.nl || Merrily obsessed with all things Branding and UX.

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