Why Bing Can Beat Google Because of Bing Chat

Ehsan Tork
3 min readMay 17, 2023

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Google has been dominating the search engine market for the past two decades. It accounts for about 93 percent of the global search engine market, while Bing accounts for about 3 percent, according to Statcounter, a web analytics service. But what if I told you that Bing can beat Google because of a new feature called Bing Chat? Would you believe me? Well, in this article, I will try to convince you why Bing is so much better than Google because of Bing Chat. This article is based only on my search results on Bing and does not reflect my personal opinion. Here are some key points:

Bing Chat is a new feature in Microsoft Edge that allows users to ask complex questions and get comprehensive and concise answers using artificial intelligence . Bing Chat can also inspire users and provide creative solutions . For example, you can ask Bing Chat to write a poem, a story, a code, a summary or a song for you. You can also ask Bing Chat to help you with rewriting, improving or optimizing your content. You can even ask Bing Chat to create or draw an image for you (except for images of itself). Bing Chat is like having a smart and friendly assistant in your browser that can help you with anything you need.

Bing has 6.7 percent of the global search market share, while Google has 86.6 percent. But this doesn’t mean that Bing should be ignored. Bing has millions of real users and good conversions. It’s especially important to optimize for Bing if you’re targeting an American audience. In fact, one-third of online queries in the US are powered by Microsoft properties, including Yahoo and voice searches. This means that many people in the US prefer to use Bing over Google for their information needs. Bing also offers better privacy protection than Google, as it does not track your online activity or sell your data to third parties.

Bing also has other unique and useful features, such as the beautiful, changeable and educational homepage background, the ability to search within an image, the ability to reward users with Bing points and the ability to remove search results using the SafeSearch filter. The homepage background of Bing changes every day and shows stunning images from around the world with interesting facts and trivia. You can also customize it with your own images or themes. The image search feature of Bing allows you to crop a part of an image and search for similar images or related information

The image search feature of Bing allows you to crop a part of an image and search for similar images or related information. For example, you can crop a logo, a product, a landmark or a face and find out more about it. You can also use filters to refine your image search by size, color, type, layout or license. The Bing points feature rewards you for using Bing as your search engine. You can earn points by searching, browsing or completing quizzes and challenges. You can then redeem your points for gift cards, sweepstakes entries or donations to charities. The SafeSearch filter of Bing helps you to control the level of adult content in your search results. You can choose from three levels: strict, moderate or off. The strict level blocks all adult content, the moderate level blocks adult images and videos but not text, and the off level allows all content.

So it’s clear that Bing has many advantages and benefits over Google, especially with the launch of Bing Chat that takes search capabilities to a new level. Of course, saying that Bing can beat Google might be premature, but at least it can make the competition harder and more interesting. In this article, I have tried to explain why Bing is so much better than Google because of Bing Chat. This article is based only on my search results on Bing and does not reflect my personal opinion. I hope you have enjoyed reading it and learned something new. If you want to try Bing Chat for yourself, you can sign up for the waitlist here . Thank you for reading and happy searching! 😊

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