Steller, the mini scrapbook app

They say a picture is worth a thousand words, but sometimes you may just need a little bit more. Or maybe not.

Steller, short for ‘story-teller’, is a visually stimulating app that allows for storytelling in a unique way. Users are able to combine photos, videos and text all in one to create a flippable story to share with followers. It’s sort of like a mini scrapbook, where the limits of storytelling are endless.

Here’s a video by Steller to tell you a bit more:

Although Steller hasn’t quite reached a mass following to match Facebook Twitter and Instagram, it’s unique in that it combines the dominant forms of comunication from all three of those popular apps. The content is very minimal and little text is needed, making the app very visual and perfect for creatives. With the success of both Instagram and Snapchat, it is obvious that visual apps are taking over our mobiles and Steller does have the potential to succeed.

Peter Denton, VP of Marketing for Steller says,

“We built a format where someone could bring together all of the pieces but let the user drive, so the user can get the wow factor of video and cool photos but consume at their own pace.”

I am a regular user of every popular social media platform you can think of and for some reason, I like to spend a large amount of my time engaging with content posted by people I don’t even know. In todays society, we want fast consumption, so the easier it is for us to consume information, the better. We have become complex as social users and this app has recognised that maybe, we need and want to broaden our creativity and produce more of our own original creative content.

Or, maybe we do just want more to consume? I admit to using Instagram daily, spending far too much time scrolling through admiring other users posts. But, I only actually post myself maybe once a week (if that) at most. Instagram statistics show that there are 500 million active monthly users, but only 95 million post daily. This shows that we are driven to consume, more than we are to create.

Steller obviously noticed this trend and updated the app since it’s launch, allowing users to view stories that are trending, as well as the most popular. It also has similar features to Twitter with it’s new search function, making it easier to search trending topics, gain inspiration and find particular stories or users. So, Steller is no longer just a story-telling app and now shares the same qualities of most social networking apps.

I had a go at using the app myself and must say, really enjoyed it. The app is easy to navigate and the design is very sleek and minimal. When you first enter the app, you are displayed with a page full of inspiration. The most popular Steller stories appeared to be focused on users holidays and places they has visited, which inspired me to create my first story:

It only took me a matter of minutes to create, but I am surprisingly proud of the little scrapbook of my holiday I have produced.

Having thought more about it, I found that there is one big problem with this app. I just can’t see it being something that users will use daily. Unless you are someone that travels often, or have an extremely picturesque lifestyle, I find it unlikely to think that users will make stories regularly about what happened in their average day. If there isn’t regular content being produced, there isn’t regular content for the majority of us who just want to consume to view. Meaning, it is unlikely to top the use of similar apps.

In my opinion, Steller is too similar to Instagram and Snapchat in what the app wants to achieve. This is for users to produce creative visual content and receive likes for what they produce. If Instagram and Snapchat are already so popular, is there room for another visual app? The answer is probably not. But I will say, if you are a creative looking for another outlet, or you just have a story to share, give Steller a go as it really is a well designed app to use.

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