Content that bores me now and forever
I am so over ‘how to’, ‘motivational’ posts from wealthy or claiming to be wealthy white men.
Your content turns me off. And I know that’s just perfect because if it does then that means I’m not your client (because you’re only writing so that you can sell me something.) But it doesn’t turn me off because it’s so radical or triggering for me. It turns me off because it’s so unoriginal, so uncreative and so inauthentic. It’s click bait with a high and mighty purpose. How many more times do we need to see 7 steps to get richer, 5 keys to bossing your morning routine, or What you should do every day to make your first million or Laptop lifestyle success tips from a digital dickhead, I mean nomad… Barf emoji.
I kind of get it. We all need a gateway drug. Everyone starts their personal development journey somewhere… But do we really need to reinvent the wheel that many fucking times a day? Aren’t you all just rehashing stuff from the classics — Think and Grow Rich, The Big Leap, a Tony Robbins weekender… (all created by other rich white men, funnily enough) that you’re probs gonna recommend your clients read / study anyway?
I’m a trusting person so I’m going to assume you genuinely do want to help people, so how about trying to do it in a more authentic way? Like really tapping into your own voice, your own experiences. Not just smashing out and scheduling 20 blah-blog posts because you thought of some grrrrreat click magnet listicle style titles, that you just had to churn out some bland-o bullshit content for.
How about trying to reach people where they need to be reached, in their deepest fears and insecurities, in their shame, pain and vulnerability? How about sharing some of yourself, like your real self? Not another heard-it-all-before-I-was-broke-but-now-I’m-not-post… Now I get up at 5am every day, write out my goals one hundred times, drink a protein shake, masturbate over my own self image, do a power move… Blah blah blah…
We’re in a new age of content, community, communication and connection. Authenticity and realness, rawness and truth is where it’s at. Show me you true colours. Shit, put it in a listicle if it makes you feel better. Whatever you do, just be more Jon Westenberg.