JoyceSolanoNewsflash.Admittedly, I had not previously considered a Cloud Contracting Platform to be “sexy tech”, but quickly realized it fundamentally solves a…Feb 14, 2019Feb 14, 2019
JoyceSolano7 Pieces of Timeless Wisdom From Seasoned Mobile ExpertsIn an ever-evolving market where 98 percent of users are likely to churn within 90 days, it can be challenging to execute a winning mobile…Aug 8, 2018Aug 8, 2018
JoyceSolanoinMobile Growth5 Key Insights Every Marketer Needs to Know About EmojisEver since Apple introduced the iOS emoji keyboard back in 2011, emojis have enjoyed nothing short of a meteoric rise. Last year, emojis…Aug 3, 2018Aug 3, 2018
JoyceSolanoThe Future of B2B Marketing: A Much-Needed Human TouchThis post first appeared on Forbes Communications Council.Jul 10, 2018Jul 10, 2018
JoyceSolanoKeeping Up With The Times: The Modern Marketer’s Tech StackThis article first appeared on Forbes Communication Council.Jun 1, 2018Jun 1, 2018
JoyceSolanoHow To Survive The Retail Apocalypse: Tips For Brand MarketersThis post originally appeared on Forbes Communications Council.Mar 29, 2018Mar 29, 2018
JoyceSolanoAdidas: The Athletic Company With Mobile GameAdidas is one of few athletic brands that has continued to evolve with the times. First released in Germany in 1949, it has remained…Mar 12, 2018Mar 12, 2018
JoyceSolanoMobile Ventures Summit NYC: An Interview With CitiLast week, as part of Mobile Ventures Summit in New York City, I had the pleasure of interviewing Dan Bishop, SVP of Digital Strategy at…Sep 28, 2017Sep 28, 2017
JoyceSolanoThree Mistakes To Avoid On The Road To Great MarketingBCC email blasts, uninspired copy, poorly timed push notifications. It may seem obvious, but a lot of digital marketers are still getting…Aug 3, 2017Aug 3, 2017
JoyceSolanoMobile Marketers, Are You Ready for 2021?It seems with every passing month the market for mobile apps grows bigger and bigger. In MediaPost’s report on App Annie’s latest stats…May 22, 2017May 22, 2017