Joyfa, a digital sneaker ecosystem company joined by two new advisors
Joyfa, a digital sneaker ecosystem company, welcomes Eric Arsonout and Totaroh Nakatani as advisors to support the start up founded by Dubai-based CEO Kojiro Hirate.
Eric is a expert in token design and DAO as his experience covers serving and supporting the design of the tokens of multiple DAO including Rarible, YGG, reNFT. He also led the design of Genesis DAO, and helped grow the DAOstack ecosystem to over $80 million in treasury during his employment.
In addition to Eric, Joyfa is also joined by a powerful natural born sneakerhead Tohtaroh Nakatani, who has previously served as an entertainment and fashion producer at a major music company and media agency. At Joyfa, he supports the launch of their private digital sneaker labels and is actively involved in business development activities.
“Having been a consumer in the middle of the #sneaker boom that has come and gone many times.. I am delighted to join JOYFA as an advisory board member. The Air Force 1 was born in 1982 and now exactly 40 years later we are creating history again.” — Tohtaroh Nakatani
With the two additional advisors now behind Joyfa, the mission of bringing joy to fashion and building a community where creators and members can access their fullest potential is looking brighter than ever.