Yes you, I’m glad I have your undivided attention!
Capturing Attention in Social Media
I have a few tips I would like to share with you in regards to your social media presence. Are you reaching as many people as possible or has your social media presence gone stale? It is a well known fact that if your content isn’t that great your social media presence will not go very far (Frasco, n.d.). It doesn’t matter how much money you throw into advertisement, if your content isn’t grabbing the attention of your audience, you’re wasting your money. It’s like throwing your money into a black hole.
So here are three strategies that’ll keep you from going into debt while also capturing the attention of your audience. The first strategy in gaining their attention is try not to be boring. It may seem like a pretty simple thing to do and the most obvious but it does happen a lot more than you think. Find out what content you audience likes the most on your site through analytics, then accommodate them accordingly (Sheares, 2017). Try to make it interesting and get creative!
The next strategy would be to add visuals. Hey, did you know that our brains can process an image 60,000 times faster than text (Sheares, 2017)? I know right, go figure! In order to have a bigger impact on your audience regarding visuals, it would be in your best interest to create a website. This is great a great tip for businesses who are looking to expand. You can increase your conversion by 5 to 7 percent by adding user images, it will also make it easier for people to share your content to Facebook or any other social media site.
The last strategy would be to share in real time. This basically means that you should stay up to date with current events and trends. This can beneficial especially during the holidays. Live posts are also known to reach larger audiences as well( Frasco, n.d.). Instagram, Periscope, and Facebook all have live streaming available to their users.
Maintaining Engagement in Social Media
What exactly is social media engagement? According to York (2017), social media engagement is like a long term relationship between you and your followers. Social media engagement shouldn’t be thought of as a single interaction with your followers but you should be creating an open line of communication over a period of time (York, 2017). Without constant engagement you’ll run the risks of losing the interest of your followers. SO, I’m going to give you three more strategies that are effective in maintaining engagement in social media.
How do you keep any relationship going? You’ve guessed it, well I hope you guessed it right, communication. Someone has to initiate the conversations and this brings me to my first strategy, keeping the conversation going. If you’re a business owner this is another great tip for you as well. As a business owner you can use your brand as an opportunity to start up a conversation (York, 2017). Explain what makes your brand better than your competitors. I noticed a lot of social media celebrities host their own Q & As to keep their followers engaged. They have their followers ask questions either or Instagram or Facebook then answer them either live or on YouTube.
The second strategy is to, once again, stay relevant and get involved with trending topics. According to York (2017), whenever something is trending, going viral, or simply in the news, you can use these events to draw a new audience to your social media networks but BEWARE!!! You need to be highly sensitive when using this approach. There have been times when companies used this strategy as an opportunity to market their brand and it back fired. This happened because the company used an inappropriate or untimely current event to promote their brand (York, 2017).
Does anyone remember the Pepsi commercial with Kendall Jenner?
Although Pepsi’s intentions were good by trying to shed light on rising social issues in America, the message got lost and a lot of people were offended. Many people felt that it was very inappropriate to use a serious issue like the one reenacted in the commercial to market their brand. Be very wise!
The third strategy is making sure that you are receptive to your audience. This is another important tip for businesses as well. One of the main issues businesses have with social media engagement is responding in a timely manner to answer the questions of their customers. According to York (2017), going a day without a response can be detrimental to your business. Whenever a company goes years without posting new content or have engaging customer interactions, it tells their audience that they’re not present and that they don’t want to provide any additional avenues for communication (York, 2017). The goal is to introduce your brand to as many people as possible. Positive interactions with your followers will cause people to recommend your brand to their friends and family. They may even post their experience on social media, so it’s up to you to make it a great experience.
Frasco, S. (n.d.). 3 Ways To Make Your Social Media Posts Attract The Right Attention. Retrieved November 23, 2017, from https://www.convertwithcontent.com/
Sheares, A. (2017, August 10). 3 Social Media Tips for Capturing Audience Attention. Retrieved November 23, 2017, from https://www.cision.com/
York, A. (2017, May 01). What Is Social Media Engagement & Why Should I Care? Retrieved November 23, 2017, from https://sproutsocial.com/