The Basics of Meta Description and Title Tags

Meta Description and title are HTML attributes that should give brief but clear description of the contents of web pages. Meta Descriptions are a great way to advertise and let the searchers know what certain web page is in that and whether the information that they are looking for can be found there or not. Not only should a meta description have strategically placed keywords, it should also be able to urge the searcher to click on the link and visit the page. It is best to keep your Meta Descriptions within 150–160 characters since search engines usually cut short snippets that contain more than 150 -160 characters.
Here are some useful tips on how to fill in a meta description
Keep it within 150–160 characters
You do not want your description to be cut short and be unclear and incomplete, do you?
Make sure that your description is enticing
Keep in mind that your goal is to lure potential visitors. By creating an attractive and attention-worthy description, you will surely be able to achieve this goal.
You must keep the it unique
It should exactly describe what is on a specific page, which means it should be different and distinctive on all pages.
Meta descriptions need not be redundant
You must avoid too much repetition of a word or a phrase. A superfluity of unnecessary words may drive potential visitors away. So, again, this boils down to keeping it clear and concise.
Title tags, on the other hand, are HTML title elements that are vital to SEO and searcher experience. They are used to clearly describe what an online document is all about — its content, topic and theme. The description has to be brief and crystal. Title tags are found in two key places: the internet browser and the search result page.
Here are some useful tips on how to create optimized title tags:
Make it interesting
This will be your first impression to the searcher, so it only makes sense that you want it to be interesting and catchy.
Take note of keyword placing
It is better to use your keywords early on the title tag. The main keywords should be in the first 65 characters. According to a survey, this method helps a lot when it comes to ranking factors.
Do not enumerate
A good title does not enumerate. For instance, this one is not a good title: Buy, own, trade pre-loved mobile phones. You see, it simply enumerates. Remember it has to be clear.
Make sure your titles are free from grammatical errors
Imagine an erroneous title tag, if you were the searcher, would you even mind visiting that webpage? A title that is free from error can entice potential visitors.
The title tag is NOT the same as the Meta Description
These two should always have different contents. Do not commit the mistake of having the same content for both.