…are two potential solutions: the product solution and the marketing solution (best used in tandem). The product solution is to learn from what people do like and make products more like that. The marketing solution is to learn what feelings people want to experience when using your product and do a better job of attaching those feelings to it, finding the niche of people who will “get it”, and getting the word out to them.
This recent search for aliens’ waste heat drew a blank, reaching the conclusion that as there appears to be no alien intelligence cocooning stars to harvest their heat, there’s likely no Type II civilization nearby. But as KIC 8462852 is showing us, there may be something else out there — possibly an alien intelligence that is well on its way to becoming a Type II civilization, which is setting up some kind of artificial structure around its star.