Get Hired Because You are Unnecessary
If you want a repetitive task or a tedious process improved, ask a lazy person to do it. They will find a way.
Improved efficiency is the center of the universe for almost all for-profit corporations. Bring the costs down, improve P&L or increase customer satisfaction: these are the reasons that get you hired in the first place. To get hired following that mentality, Liz Ryan came up with a pretty effective method: start writing pain letters to potential hiring managers.
Another mentality is to get hired even though revenues are up, shareholders are happy and the sky is pristine blue. Virgin is probably the best representative of brands hiring unnecessary personnel. In turns, those people will make great things to expand the business beyond its comfort zone.
Comfort zone, that what’s it’s all about. Improving a process is the most conservative decision a manager can take. Going beyond what’s the mere business-as-usual is another league, another philosophy.
A brand even made this as their motto: Glenmorangie — “unnecessarily well made”. The Scottish company, owned by the LVMH group, will not just settle for the best process but will out of their way to make great whisky.
Going back to the hiring strategy, what’s the profile of those talents capable of creating new business models, bringing new concepts to the table? They might be Business Creatives or just very motivated to view the world from a different angle.
Unlike Yahoo! who is desperately running after the market’s short-term expectations, Alphabet has set a vision where hiring talents that might have zero use for the core business is not uncommon. Larry Page summarised it perfectly during the Google to Alphabet transition:
“We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant” — Larry Page
Message to investors: want to find a company that has the best chances of being successful? Find a company that is hiring unnecessary talents.