Jean-Pierre AlbertThe fall of the digital marketing supremacySome years ago, people (mostly women) were running down a closed-off street in Amsterdam. What set this race apart from other races was the…May 29, 2018May 29, 2018
Jean-Pierre AlbertCustomer Service: What are customer service professionals thinking of you?“Let me ask a friend … mhmm … I mean a colleague.” After a pause, everyone had a good laugh about this slip of the tongue. This discussion…Dec 4, 2017Dec 4, 2017
Jean-Pierre Albert20 years of ConceptingTwenty years ago, Jan Rijkenberg wrote the book, Concepting, laying down the foundation for a compelling theory for marketers. Since then…Sep 29, 2017Sep 29, 2017
Jean-Pierre AlbertMarketing for private banking, the basicsThink of it as the financial equivalent of the Riva. Marketing and communication in private banking are all about dodging the clichés of…Sep 22, 2016Sep 22, 2016
Jean-Pierre AlbertGet Hired Because You are UnnecessaryIf you want a repetitive task or a tedious process improved, ask a lazy person to do it. They will find a way.Sep 20, 2016Sep 20, 2016
Jean-Pierre AlbertBusiness Creatives — The new corporate lynchpinsDoes the corporate world need another job function? We already have the lofty job titles inflated by the “LinkedIn effect” where Sales…Apr 15, 2016Apr 15, 2016
Jean-Pierre AlbertThe return of the white-labelsChinese OEMs are putting a lot of efforts in becoming OBMs (Original Brand Manufacturers), achieving the elusive switch from manufacturing…Mar 29, 2016Mar 29, 2016
Jean-Pierre AlbertWhere are the Chinese on holidays this year?Where Baidu will tell them toJun 6, 2014Jun 6, 2014
