Recently, Coinbase had the honor of partnering with The Violet Society, an organization whose mission is to build community and career mentorship for women and gender-nonbinary professionals in the tech industry, by sponsoring Violet Hacks, a hackathon where a group of about 200 of these professionals gathered to design, build, and pitch various products to a panel of judges in a friendly competition.

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Members of the Coinbase Engineering and Talent teams at Violet Hacks in San Francisco.

Over the course of the event, we witnessed many amazing and talented engineers, designers, and product managers hack on a wide range of projects including an AI skincare product recommendation system, a GitHub productivity suite, a customized…

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This picture doesn’t provide any additional context to the post, I just like it

I recently went through the exercise of defining my own personal values, hoping to answer the fundamental questions of who I am, what I want, and what principles I stand for.

Though I don’t consider myself a particularly dogmatic person, I do believe that adhering to a system of values and ethics will provide direction, reducing passiveness and uncertainty and allowing me to instead move forth with a little more purpose, deliberation, and intent.

Essentially, this was an exercise to increase my self-awareness and be as honest as I can with myself.

Some of the questions I considered were as…

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Tomales Bay, a refreshing sight after leaving the retreat

The latter half of 2018 saw me turn my attention towards focusing on personal development and self-improvement, and as part of these efforts, I began to explore ways to strengthen my emotional intelligence and self-awareness. I’ve paid a lot of attention to improving my physical fitness and nutrition for a while now, but I realized that one of my biggest shortcomings was failing to pay corresponding attention to my mental and emotional health. I wanted to be able to communicate better, understand others, and understand how to make more mindful, balanced, and deliberate decisions.

I picked my way through some…

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The mass of men lead lives of quiet desperation

I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived

— Henry David Thoreau

These two of Thoreau’s most famous quotes from Walden were the words that knocked me free from the clutches of an arrogant self-assuredness I hadn’t known possessed me in my sophomore year of college. In its place, I felt the creeping numbness of a slow existential dread.

For most…

At Reflektive, we offer the option of sending reminder emails after kicking off performance review cycles in order to notify participants of that cycle that they should fill out their reviews. We used Delayed::Job, an asynchronous priority queue system pioneered by the Shopify engineering team, to handle the delivery of those emails.

However, we noticed that there was a huge bottleneck when it came to delivering emails to cycles with large numbers of participants. …

Julia Chou

software engineer @coinbase |

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