Hi Pico,

Totally agree. (In the same vein, in an agency scenario, HiPPO can come from within the agency too.)

However, the post is specifically about the scenario of dealing with external clients—and the possible variations within that constraint.

    João Pedro Craveiro

    Written by

    Lisbon, Portugal. Geek, Dad. Senior Product​ Manager @Farfetch (previously @Onfido @PremiumMinds). Agile enthusiast, subway maps collector. https://jpgcc.eu/