Scrum in agencies: where does the Product Owner live?

João Craveiro
1 min readJul 19, 2017

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Photo by Breather on Unsplash

Implementing Scrum in a standalone organisation (such as a product company) derives directly from the framework. Yet some aspects are open to interpretation for Scrum teams in an agency providing software development services to clients. Both The Scrum Guide and most literature on best practices of implementing Scrum lack the notion that the so-called “organisation” may be, in fact, two separate legal and business entities: the agency and the client. How do you apply The Agile Manifesto’s “Customer collaboration over contract negotiation” when the underlying “organisation” exists precisely because of a contract?

As I worked as a Product Owner on the agency side of this type of relationship, I’ve started becoming skeptic about the potential of such setup. Over time, thanks to

  • added experience (both then and after switching to a product company) and;
  • exchanging ideas with other members of the Agile community (the Agile Connect Lisbon meetups have been a particular good venue for this);

this skepticism developed into a view on this problem, relying on context.

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João Craveiro

He/him, geek, dad. B2B & platform #prodmgmt from Lisbon to the world — book out soon! Staff Product Manager @remote. Opinions my own. jcraveiro.com