Jan PilharinAperto StoriesAre stickies and sharpies really that bad?“Oh no, not another stickies and sharpies session, please!” is a statement that that I encounter rather frequently these days when talking…Jan 24, 2020Jan 24, 2020
Jan PilharinAperto StoriesWachstum statt Wunschdenken — Was CMOs heute erfolgreich machtMarketing waren nie spannender, aber auch nie komplexer. Der digitale Wandel führt zu neuen Spielregeln für Erfolg in Vermarktung und…May 14, 2019May 14, 2019
Jan PilharinAperto StoriesWhy the ‘death’ of UX design is actually a good thingThere have been quite a few articles recently bemoaning the decline or even ‘death’ of UX design as we know it. And while the reasons…Dec 20, 20171Dec 20, 20171
Jan PilharinAperto StoriesBranding the Conversation: How to keep your brand relevant in a voice-first worldWe are rapidly entering the age of conversational commerce. With recent advances in AI , most importantly natural language processing…Oct 16, 20171Oct 16, 20171
Jan PilharinAperto StoriesWie man die größte Stolperfalle bei der Digitalen Transformation vermeidet: AktionismusDigitale Transformation steht auf der Agenda fast jedes Entscheiders aus Wirtschaft und Politik auf einem der vordersten Plätze. CEOs…Aug 21, 2017Aug 21, 2017
Jan PilharinAperto StoriesData-Driven Creativity — Ein Blick in die ZukunftIn einer Zeit, in der Daten als neues Öl gehandelt werden, überrascht es nicht, dass Datenanalyse auch vermehrt Eingang in kreative…Aug 2, 2017Aug 2, 2017
Jan PilharinAperto StoriesProgressive Strategy — Why you need to up your strategy gameSome claim that strategy has „become a dirty word“. While this statement was obviously phrased with its attention-grabbing power in mind…Jul 24, 2017Jul 24, 2017
Jan PilharinAperto StoriesThe Future of Data-Driven CreativityIn an era where data is heralded to be the new oil, it would be rather surprising if the application of data science would stop short of…Jul 17, 20171Jul 17, 20171