How Operating In a Vacuum Cost Us Thousands of Dollars per Month

A lot of content creators make this mistake, but it's easy to avoid.

JP Stonestreet
5 min readApr 3, 2023
Photo 273807951 © Altitudevs |

After nearly five years of posting videos on YouTube, we're doing well in terms of reach.

Our channel has almost 90K subscribers with just under 4 million views in the past year. Our weekly newsletter has over 8K subscribers with a 50% average open rate.

However, we have seriously struggled to turn our influence into income.

In retrospect, it's due to one mistake that a lot of creators make.

The Early Days

During the first 15 months of our YouTube Channel, we published 3 videos per week, which were 10 to 15 minute long.

We filmed 3 days a week and I edited 3 days a week (Amelia doesn't edit).

It was exhausting!

Record. Edit. Publish. Promote. Rinse. Repeat.

On day 7, did I rest? Nope.

I spent that time trying to improve the quality of our videos by taking tutorials about filming and editing, and by watching video creators who were a lot better than us.

After 15 months of that grueling schedule, we dropped down to one video per week so…



JP Stonestreet

Inspiring the world to Embrace The Unconventional Life. Work Online. Live Abroad. Be Free! Blogger & YouTuber with 90K Subs & 12M+ views.