Adulting and the new banks for Millennials

Jared Mercer
Jul 20, 2017 · 1 min read

Let’s be honest, banking is inherently boring. No one ever talks about savings and bonds with the same vigour that they comment on Instagram, or go to their favourite store. Going to the bank is a bit like going to buy socks, you have to do it because you need to, but you’re not exactly enthusiastic about the process. That’s why when personal finance sites like Mintand Learn Vest launched in 2006 and 2009 respectively, committed to helping consumers understand banking, those sites took off and did so well. Those sites made banking seem accessible and easy to comprehend. Now, a new wave of banks is here, and trying to take that concept one step further by making banking actually fun!

First up is online bank Monzo: created in February 2015, and granted a UK banking license last August this online bank and app helps customers monitor their money with instant spending notifications, monthly spending round-ups, target options and easy money transfers.

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Digital Producer @ Publicis Hawkeye Toronto — sharing weekly links on advertising + digital. Sign up for emails: http://eepurl.com/cUhIEv

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