Chase, Citi Take Rewards War to Mobile with PayPal + Institutions Should Invest in Data Management

Jared Mercer
Jul 20, 2017 · 1 min read

Banks are taking the battle for millennial customers where it belongs: mobile.

Citibank and JPMorgan Chase users will now be able to link cards to PayPal via mobile, allowing customers of both banks to add cards before paying online and in-store via the PayPal mobile wallet, both banksannounced today.

Also, Financial service executives are still concerned about regulatory changes, but the best response is to improve data aggregation and management services.

This is according to a survey by AxiomSL, which found that 66% of regulatory executives believe their institution needs to make investments in data management

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Jared Mercer

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Digital Producer @ Publicis Hawkeye Toronto — sharing weekly links on advertising + digital. Sign up for emails: http://eepurl.com/cUhIEv

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