Chasing the Impossible

The Chase. It exists because an inherent property of The Chase is hope. And as we know, “hope is a good thing… maybe the best of things.”

Since graduating college almost ten years ago (yipes!), I’ve been on The Chase. Hunting for the perfect design experience — one that satisfies my creativity and improves the lives of others.

The Chase tests your patience. It will make you sprint when you think you’re close… and allow you to stroll when you’re lost. But The Chase persists.

I don’t know what the perfect design experience will be. It could be a blog, app, publication, web site, poster, retail shop… the list goes on. And The Chase continues.

Someday, I’ll encounter an amazing design experience where everything comes together. I’ll be inspired and creatively satisfied. The audience will eat it up and the client will reap financial success. Is The Chase over?

The Chase is never over. Said another way: designers, artists, and creators are never fully creatively satisfied. Said even better: Elle Luna’s recent interview on The Great Discontent about her life.

Absolutely and never. Fully and not at all. This is a total paradox. You need both parts. You can never be fully satisfied, and that’s what keeps you hungry, but you also need to know what good looks like, and you need to recognize when you’ve arrived in that place.

It’s the hope inside — the yearning to create something full of beauty and wonder. It drives me to want to create, build, and design.

Time for me to keep running. The Chase never ends.