Julia RodenasWhat is Brand Experience and Why Does it Matter?Sustain competitive advantage by shifting brand from a communications-led concept to an experiential one.Aug 30, 2020Aug 30, 2020
Julia RodenasJourney Maps: More than Office Wall ArtCustomer journey mapping, while well-intended, is often a wasted effort. How to approach journey maps so your business can get real value.Aug 23, 2020Aug 23, 2020
Julia RodenasBrand Trust in 2020 — More Important than EverWhat is brand trust and how is it changing during the global pandemic? My point of view on how brands can earn and keep trust.Aug 21, 2020Aug 21, 2020
Julia RodenasBrand I’m Watching: OatlyIn this post I examine Oatly, a $2 Billion Dairy Challenger BrandAug 9, 2020Aug 9, 2020
Julia RodenasHopping on the Sustainability BandwagonAn encouraging move by big retailers to collaborate on replacing the single-use plastic bag.Aug 6, 2020Aug 6, 2020
Julia RodenasAd Review- Heineken’s Back to Bars Socialize Responsibly AdIn this post I’ll be reviewing Heineken’s “Back to Bars” ad, which encourages customers to #SocializeResponsibly.Aug 2, 2020Aug 2, 2020
Julia RodenasAuthenticity Above All- The Gen Z AestheticHow Gen Z is shaping a new design aesthetic that brands need to pay attention to.Jul 19, 2020Jul 19, 2020
Julia RodenasJOURNALING TRANSFORMED MY OUTLOOK ON LIFE, AND IT CAN TRANSFORM YOURS TOO.I can take comfort in knowing I am strong, resilient, and capable of changing my life for the better… I have written proof of it.May 3, 2019May 3, 2019
