You Won´t Believe how Clickbait Works

Javier Romero
Sep 6, 2018 · 8 min read
Photo via Grammar Party Blog

See what I did in that headline? I appealed to “you”, the reader, challenging you to see if you will actually “believe” what I am supposed to tell you in this article, without really telling you anything in the headline. I also added an iconic photo of Macaulay Culkin in Home Alone that evokes a feeling of surprise and terror to enhance the reader´s curiosity for the article even more. (Hopefully) you clicked on it…

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Javier Romero

Written by

Spaniard. Recent Syracuse University Journalism & IT grad. Communications Swiss army knife.Obsessed with sports, communications, technology, and getting better.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade