James Robinson MIDM MMRSinBootcampBrand design and the burger symbolMany desktop sites have one and most mobile sites do. Yet, despite their almost ubiquitous use, they are one of the most argued about…Oct 12, 2021Oct 12, 2021
James Robinson MIDM MMRSAre newspapers becoming old news?We are over halfway through 2020. Tiger King and Trump’s impeachment acquittal seem distant. The remainder of 2020 will be interesting as…Jul 9, 2020Jul 9, 2020
James Robinson MIDM MMRSinBootcampOriginal brand design“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set…Jul 3, 2020Jul 3, 2020
James Robinson MIDM MMRSinBootcampThe argument against beautiful web design“beauty is making the content less engaging”Jul 2, 2020Jul 2, 2020
James Robinson MIDM MMRSRe-evaluating media plans has never been so important.Cast your mind back to when audiences had little choice. When changing the channel wasn’t such an easy option, brands and media planners…Jul 2, 2020Jul 2, 2020
James Robinson MIDM MMRSThe role of the brief in advertising and why it’s so important.You’ve decided you need to run an advertising campaign. You know what is driving your customers and you’re ready to measure all of the…Jul 1, 2020Jul 1, 2020
James Robinson MIDM MMRSAdman myths. Giving Don Draper the boot.Having escaped its lure for many years, I’ve recently started to binge on Mad Men and it got me thinking about our profession.Jul 1, 2020Jul 1, 2020
James Robinson MIDM MMRSinBootcampWhy are logos getting simpler?Logo design is getting simpler. Organisations/products, large enough and historied enough that we can track brand design evolution…Jul 1, 2020Jul 1, 2020
James Robinson MIDM MMRSHow has fragmented media changed focus?Mass media used to be a thing. The thing in fact. If you hit Saturday night TV with your brand, you were reaching a vast audience — and…Jun 30, 2020Jun 30, 2020