James Robinson MIDM MMRS – Medium

James Robinson MIDM MMRS

James Robinson MIDM MMRS
in
Bootcamp

Brand design and the burger symbol

Many desktop sites have one and most mobile sites do. Yet, despite their almost ubiquitous use, they are one of the most argued about…

Oct 12, 2021

Image of a burger

Oct 12, 2021

James Robinson MIDM MMRS
in
Bootcamp

Boring design

Nobody likes boring design.

Oct 12, 2021

A set of Penguin books showing different colours used for different genres

Oct 12, 2021

James Robinson MIDM MMRS

Are newspapers becoming old news?

We are over halfway through 2020. Tiger King and Trump’s impeachment acquittal seem distant. The remainder of 2020 will be interesting as…

Jul 9, 2020

Are newspapers becoming old news?

Jul 9, 2020

James Robinson MIDM MMRS
in
Bootcamp

Original brand design

“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set…

Jul 3, 2020

Jul 3, 2020

James Robinson MIDM MMRS
in
Bootcamp

The argument against beautiful web design

“beauty is making the content less engaging”

Jul 2, 2020

Text saying white space makes me happy

Jul 2, 2020

James Robinson MIDM MMRS

Re-evaluating media plans has never been so important.

Cast your mind back to when audiences had little choice. When changing the channel wasn’t such an easy option, brands and media planners…

Jul 2, 2020

Re-evaluating media plans has never been so important.

Jul 2, 2020

James Robinson MIDM MMRS

The role of the brief in advertising and why it’s so important.

You’ve decided you need to run an advertising campaign. You know what is driving your customers and you’re ready to measure all of the…

Jul 1, 2020

The role of the brief in advertising and why it’s so important.

Jul 1, 2020

James Robinson MIDM MMRS

Adman myths. Giving Don Draper the boot.

Having escaped its lure for many years, I’ve recently started to binge on Mad Men and it got me thinking about our profession.

Jul 1, 2020

Adman myths. Giving Don Draper the boot.

Jul 1, 2020

James Robinson MIDM MMRS
in
Bootcamp

Why are logos getting simpler?

Logo design is getting simpler. Organisations/products, large enough and historied enough that we can track brand design evolution…

Jul 1, 2020

Group of Starbucks paper cups

Jul 1, 2020

James Robinson MIDM MMRS

How has fragmented media changed focus?

Mass media used to be a thing. The thing in fact. If you hit Saturday night TV with your brand, you were reaching a vast audience — and…

Jun 30, 2020

How has fragmented media changed focus?

Jun 30, 2020

James Robinson MIDM MMRS

James Robinson MIDM MMRS

Founder of media agency Hello Starling. Planning and buying media campaigns that deliver results. I write about media, advertising, and brands.

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