Test this theory for yourself!

Content with extreme headlines and or imagery attracts your attention more than other content in the same feed!

Check out Huffington Post. They really put the headline and content image at the forefront and are experts at grabbing attension, even when some of the content is boring as hell.

With that is mind, would we be right to assume that if we dedicate more time than we have in the past to THE HEADLINE and the imagery we will see higher read numbers? Will we have higher engagement? Very interested to hear you thoughts on this.

Platforms such as Medium are very light (quick and easy) publishing platforms where imagery and headlines will always remain a big part of the story. But there’s something more interesting going on here. Content consumers (looking for a better term here, can anyone help?) are often consuming, firstly with their eyes, a huge list of content before settling on something to actually spend their valuable time on. Once they have decided, that’s certainly not the end of the story — oh no. Within seconds of starting they can be turned off and move on. We are a fickly bunch! It’s just too easy/so easy to do isn’t it? off we trot to the next image and headline that pricks our interest.