Making a case for letter case

Title case vs. sentence case

  • Title case: Capitalize every word. This Is Title Case.
  • Sentence case: Capitalize the first word. This is sentence case.

What’s good about title case?

More symmetry

More visual prominence

More “gravitas”

What’s good about sentence case?

Easier to read

It pains me to read that alert title!

Easier to define

OK, pop quiz. Should you capitalize the word “about”?


Can you feel the love?

Easier to spot proper nouns

Any other cases?

Lowercase aplenty in Windows Phone 8

Making a case for yourself

Case closed?




Design @latticehq. Always chasing rainbows.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

I’m starting a passive income side project as a designer. From scratch.

An in-depth look at Prototyping in Sketch

Under the Hood: Behind the Brand Refresh

There’s more to Mailplane’s Dark Mode than you think

Four tips for creating a kickass design portfolio

Design Work Futures -The Silent Revolution

Things that matter in life: In loving memory of Milton Glaser (1929–2020)

Figma tips for developers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John Saito

John Saito

Design @latticehq. Always chasing rainbows.

More from Medium

People’s Pub (Week 1)/ Micro UX

Content Design is Necessary Magic

User Experience : Why you shouldn’t ignore it!

Re-imagining a website for students

Versions of the home page of the PBS LearningMedia student site’s main content area, before and after.