Image for post
Image for post
Illustration by Curt Rice

Making up metaphors

How metaphors can make or break your designs

Metaphors we live by

Image for post
Image for post

Metaphors we design with

Words of wonder

Image for post
Image for post
Image for post
Image for post

Why metaphors matter

Image for post
Image for post
Is this on or off?
Image for post
Image for post
Other ideas for on and off

When metaphors get messy

Image for post
Image for post
A literal icon vs. a metaphorical icon

Loaded metaphors

Image for post
Image for post

Mastering the metaphor

1. Noun Project (thenounproject.com)

2. Google Images (images.google.com)

3. Thesaurus.com (thesaurus.com)

4. Idiom dictionary (idioms.thefreedictionary.com)

5. Wordnik (wordnik.com)

Metaphors make sense

Written by

Design @Dropbox. Always chasing rainbows.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store