@Michael Zajac: Ah, interesting point about intentionally making it harder to read quickly!
Also, to your point about Google: There probably are many places within Google where engineers still write a lot of the UI text, but I think that trend is changing. They have a great team of UX writers there who put a lot of thought into the words that go into their products. I’m probably biased because I worked with them, but I know how hard it is when there are so few writers and so many engineers.
I think tech companies just need to hire more writers :)