Perhaps Apple uses title case in alert titles because it is just a little harder to read quickly?
Michael Zajac

@Michael Zajac: Ah, interesting point about intentionally making it harder to read quickly!

Also, to your point about Google: There probably are many places within Google where engineers still write a lot of the UI text, but I think that trend is changing. They have a great team of UX writers there who put a lot of thought into the words that go into their products. I’m probably biased because I worked with them, but I know how hard it is when there are so few writers and so many engineers.

I think tech companies just need to hire more writers :)

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