More than a shelf life, delights have a half-life (and it’s becoming increasingly shorter).
Kevin Yien

Yeah, I’m in similar situation right now.

I’m designing something like an upsell that users could potentially see multiple times. We could keep it super straightforward with no image, or we could add a fun image and use more delightful language.

On one hand, we want it to not get in the way, but we also want people to know this is a cool new feature that can make their lives easier.

Do we make it subtle or do we make it delightful? Decisions, decisions…

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