Illustration by

How metaphors can make or break your designs

If you’ve ever taken a writing class, you’ve probably played around with metaphors. A metaphor is when you talk about one thing in terms of another:

  • Time is money
  • Consumed by love
  • The sweet smell of success

A lot of people think of metaphors as a fancy writing tactic—a way…

Fake conversations, real situations

Over the years, I’ve been lucky enough to chat with UX writers from a bunch of different companies. Even though we work on completely different products, we face shockingly similar challenges.

Below is my attempt at capturing a few of the challenges we face as UX writers. …

John Saito

Design @latticehq. Always chasing rainbows.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store