Eventually, the sophistication and cost of solutions offered by incumbent firms creates a gap between their performance+costs and the needs+desires of an increasingly large segment of the market. This creates an opportunity for a disruptor to enter the low end of the market and capture significant market share.
Face it: Fake News is a Disruptive Innovation
Sam Mallikarjunan

Do you see this as universally true?

I see scale as a mechanism for delivering value at a lower cost. Probably more true in a hardware world (think iPhone SE), but also valid for apps that can find more sustainable freemium models as their user base grows.

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