Snapchat and the Art of Upstreaming
Jonathan Wegener

I would argue that this is where personas come into play. Some people/persona wants the photos they took with the filters they used when they shared it, but a fair amount of people (other persona) still uses the iPhone as their primary camera an want high-res “raw” photos that they can tweak as if they had used their SLR. Pick one, the other or both — that’s the beauty of a platform.

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