Joao Sousa Botto
Jul 28, 2017 · 1 min read

The bias still exists today.

iOS has market segment — people that are willing to pay the premium price of an iPhone are also likely to pay a premium for a better app.

A developer is likely to start with iOS if:

  • the app itself is the business. Profits come from selling the app, not from selling goods through the app
  • the service supported by the app is aimed at the market segments that typically use iPhone

Android has the power of market share, reaching many more users but in different segments from the iPhone:

  • people that cannot afford or don’t want to pay the price of an iPhone
  • power users that want more flexibility than iOS can offer

Both of these groups are less likely to pay for applications than the typical iPhone user.

So developers start with Android if:

  • the app is meant to augment a business (eg app as an interface to a physical store). Especially if that business caters to the masses
  • the app needs to interface with hardware or firmware in a way that is not authorized in iOS
Joao Sousa Botto

Written by

a little bit of this, a little bit of that. product @facebook. previously @tesla, @surface.

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