Motion Graphics Designer / Communications Director / Family Man
The 7.4 billion people on Earth have this in common—we’re all custom-built story receivers. Give us a hero to root for (or, better yet, make us the hero), introduce some drama, some life or death stakes, and you’ve got us hooked.
… Red Bull—great! The world needs better things. We have the ability to make life better for people. But whatever better things we’re offering have to be clearly understood by our audience, or people will never take action. We have to tell a better story, or risk being drowned out by all the noise.