How to Prioritize Your Digital Marketing Budget.If you’ve been following our series on digital marketing budgets, you’ve probably read the previous posts. If not, you may want to back up…May 10, 2017May 10, 2017
How Long Should My Digital Content Be?We get the question a lot: “How long should my digital content be?” And we’ll often answer — “As long as it needs to be to get the point…May 3, 2017May 3, 2017
What Percentage of My Revenue Should I Allocate to My Digital Marketing Budget?Welcome! If you’ve been following our series on building a digital marketing budget, you’ve probably read the previous posts. If not, you…Apr 26, 2017Apr 26, 2017
Build a Digital Marketing Budget for Any Small BusinessIf you’re like most small businesses we talk to, you understand that you should be building a digital marketing budget into your current…Apr 19, 2017Apr 19, 2017
4 Reasons Your Organic Traffic Is DroppingSo, you’ve been keeping an eye on your organic traffic in Google Analytics or some other software, and your traffic or rankings have been…Jan 27, 2017Jan 27, 2017
Six Things I’ve Learned Marketing Small Businesses.If you do what you love, it won’t feel like work. If your work has a purpose, you won’t work a day in your life. These common sentiments…Jan 27, 2017Jan 27, 2017
Improving User Experience Through the Psychology of Motivation.So you’ve created your website, it works well, the kinks are out, you’ve launched, and… nothing.Jan 27, 2017Jan 27, 2017
Rethinking Connection.As a digital marketing strategist, I enjoy numbers. I love analytics, tracking conversion, reviewing comparisons and looking at success…Jan 27, 2017Jan 27, 2017
Storytelling & UX Design Part 2: How to Use Story to Create Effective UX Design.In Part 1, we shared with you WHY UX design needs to consider effective storytelling as synonymous with effective UX design. In Part 2…Jan 27, 2017Jan 27, 2017
Storytelling & UX Design Part I: Why They Go Hand-In-HandWelcome to our two-part series on storytelling through the eyes — and talents — of UX design. In Part 1, I’ll share with you WHY UX design…Jan 27, 2017Jan 27, 2017