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Josh Seiden
Josh Seiden

6K Followers

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Nov 4, 2022

To Find Outcomes, Follow The User Journey

I get a lot of questions from folks who’ve read Outcomes Over Output. There are some questions that I hear frequently, and when I get one of those, I like to share the answers. Here’s one that comes up a lot. (I’ve edited this email to protect the author’s privacy.) …

Outcomes

3 min read

To Find Outcomes, Follow The User Journey
To Find Outcomes, Follow The User Journey
Outcomes

3 min read


Apr 11, 2020

Outcomes as Leading & Lagging Indicators

When you’re trying to become more outcome focused, one of the big challenges is figuring out exactly which outcomes you should focus on. One technique is to find the leading indicators — things that customers and users do that predict a valuable result — the focus the work of your team on those leading indicators. For example: increased foot traffic to your retail store predicts an increase in sales. So how might you increase foot traffic?

Outcomes

1 min read

Outcomes

1 min read


Mar 13, 2020

7 Tips for Great Online Workshops

A big part of my work is teaching. I lead workshops, usually 1-day, 2-day or 1-week workshops for designers, product managers, and technologists. …

Remote Working

6 min read

7 Tips for Great Online Workshops
7 Tips for Great Online Workshops
Remote Working

6 min read


Nov 22, 2019

Getting Started With Outcomes

In Outcomes Over Output, I’ve written about how teams can be more outcome-centric in their work. In this series, I’m answering reader questions. Recently, a reader contacted me with this question: Hi Joshua. Recently I’ve read your “Outcomes over Output” book and listened to your podcast appearances. Man, it just…

Product Management

5 min read

Getting Started With Outcomes
Getting Started With Outcomes
Product Management

5 min read


Nov 21, 2019

On Expertise, Mistakes, and Baking Bread

Earlier this week, I threw away about four pounds of mistakes. To console myself, I paraphrased in my head the wisdom of Nils Bohr: an expert is someone who has made all the mistakes that can be made in a narrow field. …

Food

4 min read

On Expertise, Mistakes, and Baking Bread
On Expertise, Mistakes, and Baking Bread
Food

4 min read


Oct 10, 2019

What’s the Difference Between User Outcomes and Business Outcomes?

In Outcomes Over Output, I’ve written about how teams can be more outcome-centric in their work. A few questions keep coming up, so I thought I’d answer some of them here. This then is the first in a series of Q/A follow-ups to the book. In the Outcomes Over Output…

Product Management

3 min read

Product Management

3 min read


Published in

UX Collective

·Aug 1, 2019

Here’s what to do when user research doesn’t fit in a sprint

I teach teams how to integrate UX practices into Agile ways of working. One question that comes up in every class is this: “What about work that takes longer than one sprint? While most software developers find that the nature of writing code lends itself easily to the agile practice…

Agile

3 min read

Here’s what to do when user research doesn’t fit in a sprint
Here’s what to do when user research doesn’t fit in a sprint
Agile

3 min read


Jul 16, 2019

To Write Better OKRs, use Outcomes

Congratulations! You’ve been asked to write some OKRs. Do you feel like you won a prize? Probably not. OKR, which stands for Objectives and Key Results, have become a popular planning tool for organizations. And, like any tool that becomes popular, it can be used well, or it can be…

Okr

5 min read

To Write Better OKRs, use Outcomes
To Write Better OKRs, use Outcomes
Okr

5 min read


Published in

UX Collective

·Apr 22, 2019

How to measure progress with outcomes

You’ve heard the phrase Outcomes over Outputs. Now let’s put that idea to work. — This piece is a lightly edited excerpt from my new book Outcomes over Output. If you’d like to read more, you can find the book here. Good leaders ask their teams to deliver value. They want their teams to go beyond simply delivering stuff. Instead, they want teams to do…

Agile

4 min read

How to measure progress with outcomes
How to measure progress with outcomes
Agile

4 min read


Published in

UX Collective

·Mar 21, 2019

Agile Won’t Get You to Done: Here Are Four Ways to Fix That

Last month, Jeff Gothelf and I were at Barcelona’s annual Llum festival, an amazing event that features light installations stretching across Barcelona’s Poblenou neighborhood. Some of the installations were breathtaking. Others were downright baffling. Looking at one particularly confusing student work, Jeff turned to me and asked, “How did they…

UX

6 min read

Agile won’t get you to Done; here are 4 ways to fix that
Agile won’t get you to Done; here are 4 ways to fix that
UX

6 min read

Josh Seiden

Josh Seiden

6K Followers

Product. Design. Strategy. Growth. Publisher at bit.ly/SRPress Co-author of sensingbook.com, leanuxbook.com and bit.ly/OutcomesBook.

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