To me, thinking and bleeding “real time” is the core of the term “digitalization” (which I am so sick of hearing, but that is another topic). And it is mind-boggling how many businesses do not consider themselves “real-time”. Interestingly this applies to both established as well as new business and basically across all industries. Simply because you are selling something physical or not time critical does not mean you can ignore it.

Your (potential or actual) customer has her demand / interest/ engagement right now. NOW. Not in 5 minutes, not tomorrow. And you better be prepared for that moment…

Jan Sessenhausen

Technology & Software Investments at Tengelmann Ventures, previously with HTGF, SapientNitro, Capgemini and Hewlett-Packard. IT background.

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