I like to think that “getting started” is a relative term.

Company building is a creative process and having your mind gnaw on idea or handful of ideas for a while is usually a good idea.

It’s easier to kill a company in your mind then it is in reality.

The trick is to not fool yourself into thinking a shit idea is a good idea.

To minimize the risk of fooling yourself do some market research -Google survey, have Wonder pull data together, etc

I think too many people skip this step and go about “making” a bad idea.